Gaming agency · Roblox · Fortnite · Minecraft · Apps

Activate your brand on Roblox.

Your brand. Their world. We craft experiences and videogames for brands seeking to expand their connection with Gen Z and Gen Alpha — where the next generation of consumers already lives.

+150Mdaily users
+69%DAU growth in 2026
380Mmonthly active users
Built for brands. Designed for engagement.

The playground where brands grow

At Smart Monkeys we craft experiences and videogames on Roblox for brands seeking ways to expand and increase their connection with generations Z and Alpha.

We blend creativity, technology, and gamification into experiences built around your brand — its audience, and its goals.

Creating brand universes and building genuine interest, not just exposure.

Let's activate your brand
Open world
Characters
Minigame
Brand
universes
Meet the crew

Built
to play.

Who could be part of it?

One platform. Every industry. Infinite ways to connect.

Solutions that adapt to your industry and your goals.

Toys

From the shelf to the screen — and back into their hands.

Food & beverages

Turning snacks into experiences worth sharing.

Shows, IPs & entertainment

Streaming, movies, theme parks — brought to life in-game.

Fashion

Style your audience can wear, trade, and show off.

Books & stationery

Stories that jump off the page and into the game.

Beauty & makeup

Self-expression, gamified.

Education

Museums, cultural centers, and nature — reimagined as play.

A phone is all it takes.

No special gear needed to be in the game. Mainstream, mobile, and reaching all generations.

Why should your brand be on Roblox?

It's not just a game. It's a global Gen Z & Alpha audience.

+150Musers playing every day
+69%growth in daily active users in 2026
380Mmonthly active users worldwide

Take your brand where Gen Z and Alpha spend their time.

31 billion interactions with the platform in the first quarter of 2026 alone. Age split of verified users:

Under 13
35%
13 to 17
38%
17 to 24
27%

Your audience isn't scrolling. They're playing.

It's already consumers' everyday habit.

Mainstream, mobile, and reaches all generations.

Gaming is beating every other screen in Latin America.

Services

Different shapes of brand activation

Three platforms, one idea: your brand at the center of the fun. Pick one.

GamesBranded game on RobloxGames

Your product becomes part of the gameplay.

Missions, challenges, and rewards — with your brand at the center. We translate your brand's essence into virtual experiences that connect with younger consumers.

Open worldOpen world branded experienceOpen world

A virtual space to explore, socialize, and engage with your brand.

Missions and mini-games with different mechanics inside a relaxed, immersive environment built for exploration and social play around your brand.

CharactersOriginal characters and accessoriesCharacters

Turn your brand into something they want to wear, own, and share.

Custom characters and accessories that represent your brand — available for purchase in the Roblox Store, for every user on the platform.

MinigamesMinigames and live activationsActivations

Real prizes. Real hype. Real reach — streamed live to thousands.

Exclusive contests with real prizes. Product launches turned into events. Live coverage on Twitch and Discord to bring your community even closer.

IntegrationIntegration into third-party experiencesIntegration

Skip the build. Show up inside the experiences your audience already loves.

We partner with top creators to put your brand at the heart of the fun — building long-term brand equity.

  • Branded mini-games inside existing experiences (with their own leaderboard and store)
  • In-experience ads:
    • Video: up to 30 seconds, watchable in-game
    • Image: static, non-clickable
    • Portal: static image + portal to your game, with exclusive digital gifts
    • Rewarded video: unlocked through in-game actions
  • Updates per season or quarter
IslandsCustom branded islands built with UEFN.Islands

Custom branded islands built with UEFN.

Your brand as a whole island: its own world, rules and story, published inside one of the biggest gaming platforms on the planet. Fortnite reaches a slightly older audience than Roblox, teens and young adults, so the tone, humor and challenges scale up with them.

RacingRacing minigames with your product on the track.Racing

Racing minigames with your product on the track.

Fast, replayable and made for clips: circuits, boosts and vehicles themed around the brand, with leaderboards that keep players coming back and creators streaming.

PvPThemed combat maps (PvP).PvP

Themed combat maps (PvP).

Arenas and battle maps where the brand sets the scenery, the power-ups and the rewards. The format Fortnite players already love, dressed in your universe.

ExplorationExploration experiences.Exploration

Exploration experiences.

Open, story-driven islands to discover at your own pace: hidden collectibles, secret areas and narrative missions that turn brand storytelling into gameplay.

MarketplaceOfficial maps for the Minecraft Marketplace.Marketplace

Official maps for the Minecraft Marketplace.

Downloadable worlds with their own mechanics, published in the official store. They can be free and sponsored by the brand, so every download is a branded experience installed on the player’s device.

ServersEvents on massive servers.Servers

Events on massive servers.

Two ways in: partner with existing high-traffic servers (like Hypixel) to integrate activations inside their community, or spin up the brand’s own server for a limited-time event with contests, drops and live coverage.

Continue investing in platforms where noise dilutes investment

Saturated feeds, fragmented attention, exposure without context.

VS

Building on gaming platforms: pure context, real engagement, tangible purchase decisions

Your brand inside the fun, not interrupting it.

Ready for action

Your brand,
in the game.

Platforms

Roblox first. And beyond.

Showcase

Brands already in play

Every project is a universe. Here are a few.

Burger Rush ArenaBurger Rush Arena
GameFood

Burger Rush Arena

A multiplayer arena where the brand's combos are the power-ups.

2.4Mvisits
11 minsession
Candy Factory TycoonCandy Factory Tycoon
Open worldCandy

Candy Factory Tycoon

Build your own gummy factory and defend it from the giant bears.

Sneaker Drop RunwaySneaker Drop Runway
CharactersFashion

Sneaker Drop Runway

Limited virtual sneaker drops, with their own runway and store.

380Kitems sold
Galaxy ParkGalaxy Park
Open worldEntertainment

Galaxy Park

A virtual theme park with a roller coaster, arcade and branded cinema.

Stadium CupStadium Cup
ActivationBeverage

Stadium Cup

Limited-time football tournament with real prizes and Twitch streaming.

62Klive players
Build & BattleBuild and Battle
IntegrationToys

Build & Battle

Branded minigame integrated into one of the platform's most played experiences.

Is your brand next?

Let's talk
Let's play

Press
start.

Let's activate your brand
Contact us

Tell us how we can help you

Tell us about your brand and your goals. We'll come back with a concrete proposal.

We reply within 48 business hours.
We're looking for builders, scripters, 3D artists and game designers.